Designer: Shaghaiegh Fakharzadeh

Client: Samantha Wong & Jc Chung

Sector: AI Agency

Discipline: Visual Identity Design & Social Media

The crunch is an AI marketing agency based in Malaysia. Its logo concept has been slightly modified to incorporate an AI element into the previous design. It still represents a target but in a more abstract way. The focus is now on AI as a powerful tool for enhancing and growing businesses, symbolizing their rise to stand out like a star among competitors.

The color palette is a reflection of Innovation and Trust. Cobalt Blue and Phosphor Green are the main colors. Cobalt Blue symbolizes technology, trust, and reliability. It reflects the intelligence and clarity that AI brings to marketing. Phosphor Green represents innovation, wisdom, knowledge and energy. It reflects the futuristic and dynamic nature of AI.